Top Selling Utes in New Zealand

Utes are the most popular vehicles in New Zealand. As you can see from the tables below, the 2023 sales figures for the Ford Ranger and the Toyota Hilux were impressive. Despite the Ute Tax, they placed first and third on the overall list of the year’s best-selling vehicles.

In the table below, we list the top-selling utes in New Zealand based on sales data from the Motor Industry Association. It’s interesting to note that after very low sales for utes in December – Ranger 198, Hilux 106, HiAce 31 and Triton 28 – in the lead-up to the scrapping of the Ute Tax, sales numbers have rebounded so far this year.

Overall, sales of the top five selling utes of 2024 are down around 6% on the same period last year, when the same utes featured. Notably the main drop-off has been in Hilux sales, which are down 32% so far this year.

To give the above figures some context, here are the five top-selling passenger cars for 2023 and year to date 2024, which highlight the ongoing strength of ute sales:

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About the author of this page

This report was written by Canstar’s Editor, Bruce Pitchers. Bruce has three decades’ experience as a journalist and has worked for major media companies in the UK and Australasia, including ACP, Bauer Media Group, Fairfax, Pacific Magazines, News Corp and TVNZ. Prior to Canstar, he worked as a freelancer, including for The Australian Financial Review, the NZ Financial Markets Authority, and for real estate companies on both sides of the Tasman.